Senior Performance Marketing
WHY DO WE EXIST?
Doctors need to constantly learn and keep themselves updated about the latest practices in their field. Case-based learning (clinical cases) is considered to be the best way to go about doing that. The traditional methods for case discussions are medical conferences and medical journals, but the cost and time doctors need to spend on these, often make it difficult. Also, on average, a medical doctor takes 30 key decisions per day which range from what drug to prescribe, when to do a surgery, what device to use, to when to discharge a patient.
WHO ARE WE?
DailyRounds is a healthcare startup focused on organizing “Knowledge of practice of Medicine” and building a community of Doctors (and healthcare professionals). We hold the largest IP (intellectual property) in clinical medicine in India. We hope to put this IP, network, and our best efforts to help Doctors improve how they diagnose and treat. We are a diverse team of 300 people based in Bangalore.
We are product-driven. We believe businesses should scale and be profitable. We stay away from fads and focus on what makes business sense, what can scale, and what can make a positive impact (in that order).
In April 2019 M3 India, the Indian subsidiary of Japanese Healthtech company M3 (one of the largest healthcare networks globally, listed on the Tokyo Stock Exchange), picked up a majority stake in DailyRounds to foray into case-based problem-solving, community platform and medical test preparation business in India.”
WHAT WOULD YOU BE DOING HERE
- Taking care of all the digital marketing efforts end to end.
- Runing highly targeted & optimised paid campaigns on Facebook & Google.
- Maintaining campaign calendar by collaborating with Strategy & Marketing teams.
- Seting up seamless process to identify, track & analyse KPIs efficiently
- Targeting the right audience.
- SEO optimisation and Budgeting.
- Working with the content and design teams to make compelling ad creatives.
- Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.
THE BEST FIT CANDIDATE WOULD HAVE
- Required experience of 4-7 years of hands-on experience with all different types of Facebook ads & Google ads.
- Sound knowledge of Facebook Pixel & Google conversion tracking.
- Data-driven & organised, with good analytical skills.
- Creative edge.
- Attention to detail.
- Self-motivated and eager to learn and grow with the team .
- MBA / Master’s degree in business, marketing, or any other related field.